ASCENDANT COMMUNICATIONS CONSULTANCY LIMITED
Singapore, 31 January 2023 – KoverNow, an insurtech start-up firm primarily based in Singapore, has right now introduced the appointment of Nationwide College of Singapore (NUS) Affiliate Professor of Marketing, Juin-Kuan Chong. Professor Chong, who’s a behavioral scientist and information scientist by coaching, at the moment carries out analysis specializing in the challenges of nudging individuals to undertake helpful know-how. He joins KoverNow as a non-executive director.
Professor Chong’s experience is in utilizing behavioral and financial ideas and information analytics and AI instruments. His work has included research into how individuals seek for one of the best deal, determine who and what to belief and how they make selections in strategic conditions.
His appointment at KoverNow, which has developed a novel cell insurance coverage app, is meant to assist the corporate undertake mechanisms to realize a extra in-depth understanding of right now’s customers and their shopping for patterns. Professor Chong’s expertise working with public businesses and corporations throughout a number of industries and areas, offers him a novel perspective which KoverNow is eager to faucet into.
Stephan Kaiser, CEO at KoverNow, mentioned: “Professor Chong has a rich history of advising start-ups in the application of big data and artificial intelligence to their marketing strategies. His appointment as a director will help us to identify solutions to the key challenges we are coming up against as a disruptor in the digital insurance market. We are excited to have him on board.”
Previous to Professor Chong’s present tenure at NUS, he was Assistant Professor of Resolution Science and Marketing, and a Senior tutor in Resolution Science on the college. He additionally spent two years as Affiliate Professor of Marketing at Sungkyunkwan College in Seoul, Korea. He has held analysis appointments for the Heart for Behavioral Economics and the Institute of Data Science at NUS and has revealed analysis and experiences which have been featured in additional than 60 information retailers globally.
KoverNow is headquartered in Singapore, centred round its core markets in Asia Pacific. The corporate’s digitally enabled insurance coverage platform dramatically improves the client journey for buying and managing differing types of private insurance coverage by streamlining processes and rushing up renewals, approvals and claims. The KoverNow platform can obtain these effectivity positive factors while offering transparency, pace and worth to current ecosystems, channel companions and coverage holders. KoverNow’s insurance coverage platform supplies options and performance that replicate altering client behaviors such as better management, flexibility and comfort in a really cell format.
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