Insuritas to construct and launch a full-service digitally powered insurance coverage company for Greater Iowa CU that includes Lily, the Insuritas digital insurance coverage agent.

Insuritas’ digital insurance coverage assistant, Lily, is finely tuned to determine shoppers as they’re in-market for insurance coverage, mechanically reaching out on their most well-liked communication channel. ”

— Donna Jermer, EVP, Chief Advertising Officer, Insuritas

EAST WINDSOR, CT, USA, January 31, 2023 / — Insuritas proclaims it has been employed by Greater Iowa Credit Union, Ames, IA to put in its award-winning full-service digital insurance coverage company platform. The insurance coverage company might be owned by the Credit Union, embedded contained in the Credit Union’s ecosystem, and might be engineered to supply a full-service insurance coverage company resolution to their retail and industrial members. By means of the partnership, Greater Iowa Credit Union will be capable of supply its members the vital private insurance coverage and industrial insurance coverage merchandise they buy yearly, whereas deepening pockets share and constructing an essential supply of annuitizing non-interest revenue.

“We’re delighted to partner with Greater Iowa Credit Union to provide a full-service, digitally powered insurance agency to their customers in the growing Iowa market,” stated Insuritas Chairman and CEO Jeffrey Chesky. “Through our embedded insurance agency as a service, the credit union will now be able to provide simple, seamless access to competitive options for their members’ insurance needs, all with a focus on delivering the right coverages at the right price at the right time.”

Insuritas EVP, Chief Advertising Officer Donna Jermer added, “With our proprietary technology platform, we are able to leverage data-driven automation to maximize conversion rates with customers. Insuritas’ digital insurance assistant, Lily, is finely tuned to identify consumers as they are in-market for insurance, automatically reaching out on their preferred communication channel on behalf of the agency. This automation reinforces the bank’s existing relationship with the customer to expand their financial services footprint to include all their insurance needs.”

The company will characteristic quite a lot of insurance coverage companies, together with a myriad of business insurance coverage merchandise, in addition to private insurance coverage merchandise resembling dwelling, renter’s, auto, pet, id theft, and journey insurance coverage. Insuritas companions with greater than 40 carriers to make sure applicable protection at a aggressive value. The company is scheduled to open this summer time.

About Insuritas
The Insuritas mission is to attach individuals to the insurance coverage merchandise they want via a seamless, clear buying expertise the place carriers compete to supply them with the best protection on the proper value. The Insuritas ‘Embedded Agency as a Service’ platform is put in throughout a community of monetary establishment companions serving over 11 million prospects nationally, empowering monetary establishments to leverage proprietary data-mining methods and integrations with a broad array of insurance coverage carriers to make extremely customized, digitally optimized insurance coverage presents to their depositors, all inside their model. These methods assist additional their dedication to the monetary well-being of their prospects, whereas driving a vital supply of non-interest revenue for their establishment. For extra data, go to

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January 31, 2023, 14:39 GMT

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