Information and analysis earlier than you hear about it on CNBC and others. Declare your 1-week free trial to StreetInsider Premium right here.
Force Marketing, an modern advertising know-how firm whose household of manufacturers gives probably the most full and complete suite of lifecycle advertising options within the automotive business, is launching Audience IQ at NADA Present 2023, a key auto business commerce present occurring now in Dallas Texas. Audience IQ is a full-scale buyer information platform (CDP) to assist auto seller teams enhance their prospects’ expertise and improve advertising effectiveness and promoting return on funding.
This press launch options multimedia. View the total launch right here: https://www.businesswire.com/information/house/20230127005296/en/
“We created Audience IQ with the automotive consumer in mind,” mentioned John Fitzpatrick, president and CEO of Force Marketing. “Over the past seven years, we have invested $14 million to develop and perfect this robust platform that gives auto dealerships a full understanding of customers and their needs, enabling them to provide the best experience for customers and drive sales and service revenue. Our greater vision is to help improve Customer Lifetime Value in automotive, transforming the brand-to-consumer experience with improved communications.”
The Audience IQ platform collects, cleans, manages and analyzes first celebration buyer information to supply a complete view of auto prospects’ preferences, behaviors and interactions with a dealership. Dealers can phase prospects and ship them related, personalised communications and presents, constructing stronger buyer relationships and driving loyalty and repeat enterprise.
“Audience IQ allows us to track consumer engagements in real-time across personalized direct marketing campaigns, digital advertising channels, social media, CTV and streaming audio platforms,” mentioned Jason Moore, Basic Supervisor, Kia Atlanta South. “It also increases the consumer buying propensity score prior to them converting into a lead for our dealership personnel to meet the customer exactly where they are in their journey. It’s a win for our dealership and our customers!”
The platform tracks all advertising KPIs, lead conversions and in-store visits and gives full end-to-end attribution for each greenback funding a consumer makes of their advertising combine. This permits the Force Marketing staff to overview efficiency and make optimization choices shortly for dealerships to additional maximize each gross sales and repair return on advert spend (ROAS).
“Audience IQ delivers for our dealers by allowing one complete view of the customer from sales to service!” mentioned Jessica Rapp, director of consumer success of Force Marketing. “We’re able to help our dealer partners drive quick, clear decisions using this intuitive platform together. Having one, trusted system to work within alongside our clients is a game changer in our industry. AiQ makes the relationship we have with our clients aligned and efficient. And there is comfort knowing all our work is done in a private, safe, secure and compliant environment.”
The numerous Audience IQ advantages designed into its infrastructure embrace:
- Actual time information vulnerability scanning and testing
- Frequent information penetration testing on all techniques
- Multi issue Authentication on all techniques and factors of knowledge entry
- All third-party distributors are vetted for a similar compliance ranges
- Enterprise stage phishing and spam safety
- Frequent consumer coaching on documented and examined insurance policies
To be taught extra about Audience IQ, go to Force Marketing’s sales space #1311 on the NADA Present 2023 in Dallas, Texas by means of Jan. 29 or go to www.ForceMKTG.com.
About Force Marketing
Based in 2006, Force Holdings, LLC is a number one advertising know-how supplier to the automotive business whose household of manufacturers contains: Force Marketing, WeDrive Automotive, Helix Applied sciences and Gulf States Marketing aka GSM (acquired in Jan. 2021 from The Friedkin Group). Audience IQ is a buyer information platform designed particularly for the automotive business. Inside AiQ are 4 core merchandise: DRIVE (CTV dynamic video know-how and the AWA 2020 Innovation of the 12 months Winner), RECAPTURE (connecting misplaced customers again to the manufacturers), ATOM (fastened ops retention and reactivation resolution) and Fairness+ (fairness information mining resolution). Headquartered in Atlanta with over 100 staff members strategically positioned everywhere in the U.S., the Force household of manufacturers focuses on partnering and fostering relationships with sellers and OEMs nationwide to maximise ROAS, velocity to market and improved lifetime buyer worth metrics. Extra details about Force Marketing’s complete suite of tech-enabled merchandise and proprietary Audience IQ Customer Data Platform could be discovered at www.ForceMKTG.com.
Kelly Frommer, [email protected]
Lisa Tilt, [email protected]
Supply: Force Marketing